Creative Platforms.

What platforms have been used by illustrators/creatives to enhance communication?

The platforms in which illustrators can enhance the communication of their work could include anything from editorial newspapers, advertisement for billboards or installation projects. By being able to use a variety of mediums in which to apply your illustrations or typography to, instead of restricting yourself to the same practice, this will then allow you to communicate to a wider and more diverse audience.  

 I have been looking at typographer and illustrator Kate Forrester, who specialises in hand made typography in which is she intricately cuts out and often intertwines with flowing illustrations. This hand made quality produces a personal feel to her work, which allows the viewer to be able to connect with what is being communicated. “I am always excited to find new applications for my work.” Forrester

Her style of intricate paper cut outs have been used on a variety of mediums for different contexts such as book covers, supermarket packaging and incorporating text onto chocolate bars.

Book cover design - Kate Forrester

One example of where her artwork has been adapted for a large scale platform for advertisement is for Mc Donalds, in which the advert was on the side of a lorry. The large scale means she has to adapt her illustrations and typography to give the same strong impact, in which her smaller pieces already give and it is also a good way to promote her artwork with it being in such a public view.

McDonalds advert

Another more recent example of where her illustrations have been adapted for a different platform is on a tin which has been designed for the royal wedding. I feel her personal style of work compliments the subject of the wedding and so communicates a clear meaning.