Develop visual language.

Visual imagery, in which communicates a message can create a far stronger impact to the viewer compared with using text, as it can create an immediate reaction. The visual language can have a far wider audience than the use of text as it can be accessible to people who can not read or to people who do not understand the language. The visual language could also include the page layout, for example the page could include no imagery only text, but how the text is composed on the page allows you clearly to see visually how ideas link together.

The visual language can be anything from a simple problem solving diagram for children learning at school, or it could be showing your developmental ideas for a product from your initial thought to your final idea.

An example where imagery aids problem solving would be the instructions for furniture, as commonly the product has been shipped into the country and so the instructions are in a foreign language. Therefore the step by step images allow us to follow the instructions to construct the product. It is also often the case that we would not know the name for a specific part and so by having the image of the piece we can easily locate it and fit it together.

Visual vocabulary can be seen in everyone’s day to day lives, for example road signs communicate a vast number of different meanings e.g. a sharp bend or road works. The image or text on the signs is simple, easily understood and they are instantly recognisable. Their can also be road signs in which also work together to give a slightly more detailed meaning.