To aid your creativity you must engage both the right and the left side of your brain by continuously utilising these separate functions. The right side of your brain is where your ‘child-like’ creativity is discovered, this however does not mean you’re your drawings should be random mark making but should be experimental and playful visual imagery that convey a theme throughout.
The left side of your brain is the organiser of your thoughts, where it puts all of your ideas into focus. It makes you think of the literal meaning behind your ideas, for example ‘How will it work?’ and ‘Who is it aimed for?’
Therefore by interacting both of these functions you will maximise the best possible outcome for your work, by exploring experimental playful ideas, which are then thought through and have a clear purpose and reasoning behind them.
We can see an example of how these two functions interact, in the sketch by Claus Oldenburg, where he visually explores the different positions in which he will design his sculpture of a typewriter eraser. This shows both interactions of the right and left side of the brain as it shows the creativity of the initial idea of the sculpture and it also shows the rational thinking of how it will be formed.
Claes Oldenburg, Typewritter Erasers – Position Studies 1970
By having an awareness of these different functions, it can really help with more a technical process, such as architecture. John Prizeman, a British architect shows this in one of his idea sketches, in which you can obviously distinguish between the playful creative side of designing such a unique kitchen and the technical mathematical side to develop accurate plans for construction.
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